Digital Executive

Assist the Head of Digital and Digital Manager in implementing strategic and effective firmwide digital activity/initiatives designed to support profitable revenue growth and new client acquisition. Provide technical digital marketing knowledge.

Strategy:

• Assisting in the execution of the firm’s digital strategy. Supporting the Head of Digital and Senior Digital Exec with effective communication of that strategy to the wider firm
• Input into the generation, development and implementation of new ideas, systems or procedures which will improve the firm’s approach to and delivery of digital activity
• Analyse the performance of competitors and best practice from other industries and make recommendations to improve our strategy and campaigns
• Maintain relationships with external agencies to execute the digital strategy and to assist in the generation of new ideas
• Building relationships with Partners, fee earners, secretarial and management teams to ensure that digital best practices are followed
• Keep up to date with the latest developments in digital marketing and assist in keeping strategies up to date.

• Support the team with the measurement of the performance of digital marketing activity and provide timely and accurate reports, e.g. through use of website analytics; through use of email marketing data; through use of data gathered by social media analytics tools
• Use data to analyse the effectiveness of digital activity, ROI delivered and make recommendations to improve future efficacy.

• Act as a champion for the firm’s website and make regular updates to the site to support the firm’s digital strategy
• Train users of the website content management system on its effective use as well as advising on technical best practices for content
• Help to ensure that content added to the firm’s website (and any associated websites) complies with accessibility requirements and, in appropriate areas, maximises lead generation. Provide training to the Campaigns team on best practices
• Support the execution of the firm’s SEO strategy e.g. keyword research, optimising internal linking, technical optimisation
• Take an active role in the execution and development of the website content strategy
• Lead on the development of key areas of the website to increase search traffic and improve conversion.

• Work closely with the Campaigns team and PR team on content to be published to the firm’s social media platforms
• Provide training to lawyers and members of the wider marketing team on the effective use of social media
• Take ownership of online advertising, using platforms such as Google Ads and LinkedIn to increase brand awareness and generate leads
• Monitor and respond to online reviews, liaising with compliance team and client partners where appropriate.

• Plan and prepare marketing emails and their delivery through the firm’s email marketing system
• Provide training to the Campaigns and Internal Communications teams to ensure they have the skills to use our email marketing system to best effect and to maximise deliverability and open rates.

This list is not intended to be exhaustive and you will be expected to perform other duties and have other responsibilities that fall within the wider remit of the role.

As the role is varied, we are looking for you to have a flexible approach to the work you do and be able to adapt to different tasks. We are also looking for you to have/be:

Weightmans is a Top 40 law firm with offices throughout the UK. Having been recognised as the leading legal employer and 10th overall employer at the annual Britain's Top Employers awards 2024 and achieved record rankings in Chambers UK.

We are proud to be an accredited living wage employer.

We are truly committed to fostering a culture of equality and diversity, where everyone in the firm is respected and recognised on merit for the work that they do.

We strongly encourage applications from people of all ethnicities, genders, sexual orientations and disabilities. Please let us know if you require any reasonable adjustment at any stage of the application process.

Please feel free to note your preferred pronouns in your application.

Work for a firm where people matter – work for Weightmans.

As well as being immensely proud of the work we carry out for our clients and the culture we provide to our people we offer a wide range of benefits including;

• 28 days’ annual leave plus bank holidays (pro-rated for part time)
• Hybrid working including provision of home office equipment*
• Healthcare cover/ Medicash
• Pension plan
• Life Insurance 4 x salary
• Interest free travel loan scheme
• Employee Assistance Programme including counselling, legal and consumer advice service
• Discounted gym membership
• Discounted dental scheme
• Cycle to work scheme
• Offers & discounts
• Great reward and recognition scheme

*there are a small number of roles that cannot be performed from home, your Recruitment Adviser can confirm.

Please note

• We encourage candidates to speak to us direct/apply direct for the opportunities we have available.   

• Any reference to experience or PQE in our adverts or job descriptions is to be used as a guideline only. We welcome applicants from all backgrounds and with different levels of experience who can demonstrate that they fulfil the requirements of the role.

• The successful candidate appointed to this role will be subject to our standard background checking process, and any offer of employment made is conditional upon successful completion of those checks. Further details can be obtained from the Recruitment team.

• We are open to part time/job share applicants.