Content Manager

We are looking for an experienced Content Manager to take the lead for the quality and consistency of all written marketing content across the firm.

This is a senior, hands-on role that would be suitable for an editorial professional who in experienced in shaping content at scale – from setting standards and coaching authors, to editing, optimising and writing cornerstone pieces of content.

What you’ll be working on

Content strategy & governance

• Develop and maintain content guidelines, including tone of voice, style, and messaging standards.
• Act as the guardian of brand language across all channels and materials.
• Coach authors and subject‑matter experts (SMEs) to improve the clarity and quality of their writing.

Content creation & editing

• Write, edit, and proofread high-quality content for a variety of platforms (website, social media, internal communications, marketing collateral).
• Support the Digital team in the creation of articles to bring in traffic from search engines.
• Ensure all copy is accurate, consistent, and aligned with tone of voice, brand values and strategic objectives.
• Manage CMS workflows in Umbraco from draft to approval to publication and maintain content hygiene (tags, categories, etc.).
• Ensure all content meets accessibility (WCAG 2.1 AA) and compliance standards.

SEO and content performance

• Work with digital team on content‑led SEO optimisation, including page titles, meta descriptions, headings, internal linking and on‑page best practice.
• Support the creation and optimisation of articles and pages designed to drive organic traffic.
• Monitor content performance, including rankings, organic traffic, click‑through rates and conversions, and recommend improvements.

Collaboration & support

• Work closely with practice groups, BD, PR, Campaigns and Digital to support campaigns and projects to ensure content supports commercial objectives.
• Provide guidance and training to colleagues on tone of voice and best practices for content creation.
• Brief designer on imagery to support content.
• Work with campaigns and digital teams to repurpose long‑form content into multi‑format assets (social, email, video scripts, webinars).

Quality assurance

• Review, copy smooth and approve content produced by internal teams and external suppliers.
• Monitor and evaluate content performance to inform improvements.

Measurement and continuous improvement

• Establish KPIs and dashboards; present monthly performance insights and recommended actions.
• Work with Digital team on content audits and retirement, refreshing, or consolidation of pages.
• Pilot and document best practices (e.g., E‑E‑A‑T, topical authority, internal linking frameworks) and roll them out.

Required skills and competencies

• Editorial excellence: Expert copywriting and line‑editing skills; strong command of house style and tone.
• SEO proficiency: Hands‑on experience with keyword research, on‑page optimisation, internal linking strategies, and SERP analysis; comfortable with analytics tools, Google Search Console, and enterprise SEO tools.
• CMS fluency: Proven experience publishing and maintaining content in enterprise CMS platforms (Umbraco preferred).
• Stakeholder management: Ability to collaborate with partners, lawyers, and subject matter experts. Turn complex topics into clear, client‑friendly content.
• Data‑driven mindset: Ability to interpret performance data and translate insights into action plans.
• Organisation: Strong planning, prioritisation, and workflow management skills; calm under pressure.

Experience and qualifications

• 4–6+ years in content management, editing, or digital marketing within professional services, B2B, or related fields.
• Proven experience in content management, copywriting, or editorial roles.
• Exceptional writing, editing, and proofreading skills with strong attention to detail.
• Ability to translate complex information into clear, engaging language.
• Proven track record of delivering measurable SEO gains and editorial quality at scale.
• Familiarity with brand governance and tone‑of‑voice application per Weightmans Brand Guidelines.
• Experience in content management and cross‑functional approvals in a regulated/complex environment.

Come and join our award-winning organisation and be part of a team where people truly matter.  

Weightmans is a Leading national law firm, with strong international capabilities.

Weightmans has been recognised as a leading employer for the 19th consecutive year at Britain’s Top Employers awards, and ranking top 10 in the list, the firm has also secured top positions in Chambers UK.

Join Weightmans as we continue our journey to becoming one of the UK’s top 30 law firms.

Why work for us? Take a look: Work for Weightmans: voted a top employer | Weightmans

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Work for a firm where people matter – work for Weightmans