Senior Campaigns Executive - Marketing

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Liverpool

Campaigns

Up-to £35,000

Permanent

Full Time

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Senior Campaigns Executive - Marketing

About your new role

As an integral member of our Marketing department, you will help to support Weightmans' marketing processes. Our Marketing department is made up of a number of team including business development, communications, CRM, events, profile raising, and projects
Initiate, lead and measure effective campaigns for the firm in support of agreed business plan objectives.

Key Duties & Responsibilities

The role is to initiate, lead and measure effective campaigns for the firm on both a firmwide and segment/sector level to support the business plan objectives. This involves working closely with the campaigns execs to train and mentor them. Key duties include:

Devise integrated marketing campaigns with the aim of acquiring and retaining clients.
Manage the implementation, tracking and measurement of marketing campaigns.
Lead on co-ordinating marketing input required for the campaigns i.e., from NBM, CDM, Digital, PR/Internal Comms, Data.
Brief and oversee the work of external agencies, such as, designers, printers who deliver much of the campaign activity.
Work within a budget and report any overspend.
Write, edit, and proofread copy for promotion materials within marketing campaigns.
Ensure that the organisation’s brand identity is adhered to in campaigns and in all communication channels.
Deliver regular reports of campaign results including web analysis and evaluation of KPIs.
Maintain regular measure of the ROI of campaigns you are responsible for.
Ensure accuracy of marketing materials and ensure formal sign off procedures are followed.
Collect and use data to inform new campaigns and the evaluation of existing campaigns.
Take responsibility for organisation of any exhibitions, events.
Be up to speed with firm’s social strategy and ability to execute content across firm’s social channels.
Lead on office profile plans and activity.
Keep abreast of current trends in marketing.
Suggest ways of improving processes within the team.
Assists with any ad hoc projects within the marketing team as a whole which require additional resource.

This list is not intended to be exhaustive and you will be expected to perform other duties and have other responsibilities that fall within the wider remit of the role.

About You

As the role is varied, we are looking for you to have a flexible approach to the work you do and be able to adapt to different tasks. We are also looking for you to have/be:

A minimum of four years’ experience in a business-to-business services environment, ideally in professional services.
Experience of developing effective relationships with internal clients, including senior partners, advising, and challenging them appropriately.
Commercially aware and astute.
Well-developed project and time management skills plus organisational and analytical skills.
Well-developed IT skills and excellent working knowledge of Word, Excel, PowerPoint, MS Teams, Zoom.
Confident, assertive, and self-motivated.
Excellent interpersonal and communication skills (written and oral).
A good understanding of social media.
Able to write good quality copy in plain English.
Flexible – the role will be based in Liverpool, but the individual will be required to spend time in other Weightmans offices.

If you meet our criteria and think this is a job you could bring enthusiasm to, then we look forward to receiving your application.

Why work for us

Weightmans is a Top 40 law firm with offices throughout the UK. Having been recognised as the leading legal employer and 10th overall employer at the annual Britain's Top Employers awards 2024 and achieved record rankings in Chambers UK.

We are proud to be an accredited living wage employer.

Click here to find out more about industry recognition for excellence, through our achievements, awards and accreditations.

The independent research showed "Weightmans provides exceptional employee conditions, nurtures and develops talent throughout all levels of the organisation."

We are truly committed to fostering a culture of equality and diversity, where everyone in the firm is respected and recognised on merit for the work that they do.

We strongly encourage applications from people of all ethnicities, genders, sexual orientations and disabilities. Please let us know if you require any reasonable adjustment at any stage of the application process.

Please feel free to note your preferred pronouns in your application.

Work for a firm where people matter – work for Weightmans – We See the possibility in you.

As well as being immensely proud of the work we carry out for our clients and the culture we provide to our people we offer a wide range of benefits including;

28 days’ annual leave plus bank holidays (pro-rated for part time)
Hybrid working including provision of home office equipment*
Healthcare cover/ Medicash
Pension plan
Life Insurance 4 x salary
Interest free travel loan scheme
Employee Assistance Programme including counselling, legal and consumer advice service
Discounted gym membership
Discounted dental scheme
Cycle to work scheme
Offers & discounts
Great reward and recognition scheme

*there are a small number of roles that cannot be performed from home, your Recruitment Adviser can confirm.

Please note

We encourage candidates to speak to us direct/apply direct for the opportunities we have available.

Any reference to experience or PQE in our adverts or job descriptions is to be used as a guideline only. We welcome applicants from all backgrounds and with different levels of experience who can demonstrate that they fulfil the requirements of the role.

The successful candidate appointed to this role will be subject to our standard background checking process, and any offer of employment made is conditional upon successful completion of those checks. Further details can be obtained from the Recruitment team.

We are open to part time/job share applicants.

Recruitment agencies (PSL /non-PSL)

Weightmans operates a strict 'preferred supplier list' (PSL) and is committed to working closely with the recruitment agencies that feature on that list. As such, Weightmans does not accept speculative or unsolicited CVs, profiles or any other introductions from both our PSL and non-PSL agencies. If a PSL or non-PSL agency chooses to submit a speculative or unsolicited CV, profile or introduction without instruction from a member of Weightmans’ recruitment team, we will reserve the right to treat the introduction as a gift and contact the candidate directly without accepting or entering into the agency’s terms nor being liable for a recruitment fee.

Eligibility to work in the UK

Eligibility to work in the UK will be verified in the final stages of the selection process. All candidates must either already have a right to work in the UK before commencing employment, or meet the Home office criteria for Visa sponsorship. Candidates who require sponsorship should evaluate the Home Office eligibility criteria for a Skilled Worker visa before applying.

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